Beerenberg Farm New Visitor Experience Centre

Nestled in the rolling hills of Hahndorf, Beerenberg Farm’s New Visitor Experience Centre redefines regional hospitality, blending rustic charm with contemporary industrial design. This flagship destination celebrates the brand’s long-standing heritage while offering a modern space for visitors to explore, taste, and connect with the Beerenberg story.

Project Brief

Designed by JBG Architects and built by FDC Construction & Fitout, the centre features open, light-filled spaces with natural materials and dark accents that reflect the brand’s artisanal character. Every element was carefully considered to create a seamless visitor journey — from production viewing areas and tasting zones to the amenities that maintain the same refined industrial aesthetic.

Key Challenges

Brand Alignment: Ensuring the amenities reflected Beerenberg’s distinctive brand identity , balancing rustic warmth with a contemporary, polished finish.
High Visitor Volume: The facility hosts a continuous flow of guests year-round, requiring durable and low-maintenance materials capable of withstanding high traffic.
Design Integration: Maintaining consistency between the architectural palette and functional fit-out elements while achieving modern performance standards.

Duracube Solution

To meet the centre’s demanding performance and design criteria, DuraCube’s Full Height Privacy Ultra system was specified for the bathroom fit-outs.

Finished in DuraSafe 401 Midnight, the cubicles deliver an elegant contrast to the warm timber and brick textures throughout the building. The Full Height Privacy Ultra system provides a sleek, minimalist look while ensuring complete privacy , a perfect fit for the project’s modern industrial theme.

The result is a cohesive and enduring amenity solution that supports Beerenberg Farm’s vision of a world-class visitor experience. DuraCube’s toilet partitioning systems complement the building’s architectural integrity, providing a seamless balance of style, durability, and performance that will serve guests for years to come.